Next Level Course Creator

Online Course Best Practices with Josh Hall

Join Josh Hall and me for a chat about course iterations and updates, developing student pathways, the Circle platform, client results and experience … and so much more.
 
About Josh:
Josh is a proud work-from-home Husband and Father of 3 littles. 5 if you include 2 Golden Retrievers.
 
He was a professional web designer who built and scaled his own agency for over a decade before selling it in 2020 to focus full time on teaching other aspiring web designers on how to build businesses of their own.
 
Josh is now a web design business coach, podcast host and web agency founder who is based out of Columbus Ohio. Through his online courses, web design community, podcast and YouTube channel he teaches web designers how to build their dream web design business that gives them freedom and life they love.
 
Connect with Josh:
Website: joshhall.co
Podcast: joshhall.co/podcast
Instagram: joshhall.co/instagram
Facebook: joshhall.co/facebook
YouTube: joshhall.co/youtube
Twitter: joshhall.co/twitter
LinkedIN: joshhall.co/linkedin
Agency: intransitstudios.com
 
Grab Josh’s freebie: https://joshhall.co/getstarted
Connect with Erica: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com

Design an Incredible Client Experience for Your Course with Dani Paige

In this episode of Next Level Course Creator, I’m talking with Dani Paige, a launch copywriter and strategist, and founder of Sales Page Prep School, all about course updates and iterations, creating an incredible client experience for students, and what to consider when offering a course certification.
 
About Dani:
Launch Copywriter & Strategist, Dani Paige, helps course creators write un-boring launch copy so they can convert more students, and create more impact, with their online programs. She also helps emerging copywriters learn the high-paying skill of launch copy, so they can build thriving online businesses. 
 
Words are EVERYWHERE in our online world, and Dani values crafting them correctly to bring her community more impact and income. Because with that benchmark comes the freedom and stability to do more good + create more change. 
 
Here is the Find Your Copywriter service I mentioned: https://salespageprepschool.com/findyourcopywriter
For those course creators who have question about hiring a copywriter, I have a freebie about Outsourcing Your Sales Page (which provides a guide on how to find one, what to look for, what to ask on the sales call, what to expect to pay, etc) https://offers.danipaige.com/outsource
Website: danipaige.com
 
Find out more about Course Design 101: www.ericanash.com/course
Connect on Instagram: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com

The Refraction Effect: How Your Experiences Influence Your Course

Have you ever looked at an object through a glass of water and noticed how strange and off kilter it looks? Sometimes that’s exactly what happens with us inside our businesses. In this episode we’re going to talk about what I have very lovingly and non-scientifically dubbed The Refraction Effect.
I'll share the 3 major opportunities course creators have when fighting against The Refraction Effect and the stories we might be telling ourselves that just aren't true.
 
Get on the waitlist for Course Design 101: www.ericanash.com/course
Connect on Instagram: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com
 

Creating Sustainable Group Coaching Programs with Rebeca Lima

If you’re going to run a group coaching program, building one that is sustainable is the fastest and most healthy way to reach your goals. In this episode, Rebeca and I dive into a discussion about her program, Six Figure Society®. She gives some insight into how she runs her program and why it’s so important that “your oxygen mask goes on first.” 
 
About Rebeca:
As a business coach, Rebeca Lima’s passion is to empower women around the world to break the status quo of “work hard to make money” by helping them scale their business with ease and simplicity while up leveling their money mindset. Rebeca gives service based entrepreneurs permission to do business THEIR way and the inner knowing that through their success isn’t selfish - actually quite the opposite as it has a ripple effect through their businesses, homes and communities! 
 
Get my free 6 weeks of journal prompts to change your money mindset https://lp.rebecalima.com/6wksjournalprompts
Connect with Erica on Instagram: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com

Course Boundaries that Honor Self, Students, & Families with Mat Casner

In this episode, we sit down with Mat Casner, host of the Freelance CEO Podcast and founder of the IGNITE Business Academy & Accelerator, and we talk about lots of different things. But what underpins the entire conversation is: BOUNDARIES.
 
Listen in as we talk about developing course boundaries that honor self, students, and families.
About Mat:
Mat got his start in Kansas City's ad agency and corporate marketing cultures in the mid-90s. Wishing to be close to his young, growing family, Mat left his corporate cubicle in 2003 and founded his freelance design studio, Redlogic Communications, Inc (www.redlogic.com) in Mound City, a rural, Kansas town with a population of 650. 
 
Still in Mound City, 20 years later, Mat is still rocking the soloprenuer life, having served hundreds of clients and brands around the world (Aflac, Adidas, And1, Chick-fil-a, FCA) with lifetime client values reaching beyond $1.5. 
 
Today, Mat mentors other freelancers through his coaching business, Freelance CEO (freelanceceo.com). Mat helps individuals learn how use their skills, talents, experiences and passions to find freedom and purpose by launching, growing and scaling a sustainable and profitable business. 
 
Mat is the host of the Freelance CEO Podcast and the founder of the Purpose To Profit Design Business Summit.
 
To learn more, please visit www.matcasner.com.
 
Connect with Mat:
Freelance CEO Podcast: https://www.matcasner.com/podcast
IGNITE Business Academy & Accelerator: https://www.matcasner.com/ignite/
Purpose To Profit Design Business Summit: https://summit.purposetoprofitdesigner.com/
Profitable Design Business Masterclass - https://profitabledesignbusiness.com/
Linkedin: https://www.linkedin.com/in/matcasner
Instagram: https://www.instagram.com/matcasner
Connect with Erica on Instagram: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com

Overcoming Bias in Data Analysis: Insights for Course Creators

I'm always reminding people to make decisions based on data before they make decisions based on feelings, because honestly our feelings are terrible decision makers. They are not allowed to be in charge.
 
For all my talk about data analysis and using it to inform your course decisions, there is one aspect I don’t talk about nearly enough and that’s evaluating data with a bias.
 
Let’s talk about what that looks like and how to overcome it when looking at the data for your course.
Connect on Instagram: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com

Creating Trauma Informed Courses with Dr. Lee Cordell

[TW: trauma and brief mention of suicidal ideation]
 
This episode is really special. I am so excited that you found your way to it. If you listened to the episode with Shannon Mattern, you might recall us mentioning Dr. Lee Cordell and the Institute of Trauma and Psychological Safety. We talked a little about how transformative her work is and encouraged you all to find her. Well, I’m thrilled to share that I asked Dr. Lee to come on the show and chat with me about all things trauma and psychological safety in the courses and she was all for it. Whether you have a course, want to develop a course, or simply work in the online business space, please listen to this episode. There are so many nuggets and profound pieces of wisdom that I know I’ll be referring back to for as long as I’m in this business, and I’m willing to bet there’s something in here for you, too. 
About Dr. Lee:
Dr. Lee C. Cordell is an expert mindset coach, Certified Clinical Trauma Professional, and CEO and founder of the Institute for Trauma and Psychological Safety. Lee uses her 15+ years of experience in healthcare, psychology, and education to empower people in the development of safe, healthy, and shame-free personal and professional relationships.
 
Connect with Dr. Lee:
Becoming Trauma-Informed Podcast -- www.buzzsprout.com/1522051/share
Facebook Community -- https://www.facebook.com/groups/becometraumainformed
Follow us on Instagram -- https://www.instagram.com/becomingtraumainformed/
Connect on Instagram: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com

Creating More Accessible Course Experiences with Erin Perkins

Listen, this episode is SO GOOD. I had the chance to sit down with accessibility educator, Erin Perkins of Mabely Q, to talk about accessibility in course design and WOW did she drop some incredible nuggets of knowledge.
 
She answers questions like: what do accessible courses look like? What are best practices for course creators wanting to make their course experience more accessible? And so many more.
 
This is a topic I’m super passionate about and is close to my heart because my daughter is neurodivergent and I’ve seen first hand the need for accessible education, and I know this isn’t just going to magically change when she becomes interested in online courses.
 
So grab a notebook and pen and settle in for some incredible insight. You’re gonna want to hear this.
About Erin:
Erin Perkins is a champion of disability rights and an inspiring entrepreneur who advocates for greater accessibility, inclusiveness, and understanding within the business world. As a deafblind woman herself – founder of small online business Mabely Q – as well as an experienced speaker/educator, Erin’s message has been heard by CEOs around the country. Her unique gifts are her life experiences which she compassionately shares with others through keynote speeches, private workshops or one-on-one consulting sessions to foster true inclusion at all levels -- allowing people with disabilities equal opportunities to succeed professionally.
 
As creative educators and leaders in their industries, it is essential to recognize the importance of accessibility in their work. Accessibility ensures that everyone, regardless of their abilities or disabilities, can access and benefit from the content being created. By teaching accessibility to this audience, they will be empowered to create more inclusive and diverse content that reaches a wider audience. Additionally, as leaders in their industries, they have the power to influence others to adopt accessible practices, creating a ripple effect throughout the industry. This not only promotes inclusivity but also helps businesses and organizations comply with legal requirements related to accessibility. Furthermore, by understanding and implementing accessible practices from the outset, these creative educators and leaders can save time and resources by avoiding costly retroactive measures later on. In short, teaching accessibility to this audience will equip them with valuable skills that will benefit both themselves and those they serve while promoting a more inclusive society as a whole.
 
Connect with Erin:
www.mabelyq.com
www.instagram.com/mabely_q
 
Connect on Instagram: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com

Students Disengaging From Your Online Course? Here are 3 Ways to Bring Them Back

As a course creator, one of the most significant challenges you may face is students who disengage. Despite your best efforts, some students may not engage with the course material or with the learning community. In this episode, we will explore why students disengage, what disengagement looks like, and most importantly, what you can do to get them back.
 
Trigger warning: brief mention of spouse and child death
Connect on Instagram: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com

Supporting and Cultivating Large Course Communities with Sarah Masci

In today’s episode I get to sit down with Sarah Masci, founder of Day Rate Mastery, to talk about what it's like running a course with a large community, how to create a space where clients feel safe, celebrating all kinds of wins, and cultivating community. Sarah shares some of her insights into running a large program, and learning and pivoting to ensure it's serving clients well. If you're curious to get a peek behind the VIP day course curtain, this is an episode you want to stick around for.
 
About Sarah:
Sarah Masci is the CEO and founder Day Rate Mastery®, an online company that teaches creative service providers how to work less, and make more with a streamlined Day Rate or VIP Day business model. Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah's desire to create a better process. Since its inception in 2019, Day Rate Mastery® has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.
www.sarahmasci.com/programs
www.instagram.com/sarahmasci
Connect on Instagram: www.instagram.com/ericanashdesign
Learn more about working with Erica: www.ericanash.com